The Social Innovation Challenge (SIC) is a dynamic ASB competition for students and alumni to engage in action-based challenges focused on addressing real-world problems. Emphasizing hands-on experiences, the challenge centers around the Social Procurement Challenge, aiming to tackle pressing issues. The selected team will secure seed capital and collaborate with the corporate partner for co-development and launch. This event champions innovation, collaboration, and practical application, aligning seamlessly with ASB’s commitment to experiential learning for a comprehensive and rewarding educational experience.